The Pilot app is a translation application that corresponds with its smart wearables counterpart developed by Waverly Labs, a consumer electronics company. They use the latest technologies in machine translation and speech recognition for their flagship product to allow wearers to speak different languages while clearly understanding each other.
After the viral success of their Indiegogo video, I was brought in to concept and design the first MVP. The first version would be a simple stand-alone app. Its scope was intentionally kept to a minimum, offering speech translation in only 5 languages. Quality of experience and relevance to the target demographic were top priorities, as was developing an intuitive way for users to submit feedback during beta.
Time and budget constraints limited in-depth and extensive user interviews, so secondary research was prioritized. Qualitative data was collected from the Pilot’s Indiegogo backers through specific surveys and insights were gathered by meticulously assessing user sentiment through reviews of competing translation apps.
We also learned that a high percentage of the Pilot backers were educated males living in Westernized countries. Learning which languages they prioritized for both leisure and business purposes helped inform which five language offerings would be available in beta and which language would be the app default.
"Greyson did a wonderful job helping us develop a roadmap for our mobile app strategy. We were at the early stages of planning our first app and she started by researching our competitors and helping us gauge the sentiment of the customer audience. Her UI and visual designs were well thought out and she was able to bring great suggestions to the table with little direction. We'd be happy to work with her on a future project."
Andrew Ochoa, Founder
We jumped into Sketch for higher fidelity in the wireframing process and designed flows for onboarding, text translation, voice translation, support and feedback, and more. It was particularly important that users be able to easily submit feedback and support requests.
I worked closely with the team and their developers to ensure that the project would meet both business goals and also be completed by the beta’s launch date. We used Invision as an efficient way to engage with simple prototypes and leave feedback for each design iteration.
The app would be supported on both iOS and Android, so I designed the end-to-end experience for both, getting feedback from users of both platforms to better understand their needs and expectations. During this design process, Waverly Labs underwent a rebrand, which we integrated in the final design.
Visually, we knew that we wanted to focus on undistracted simplicity. We embraced white space and kept the iconography straightfoward. The beta apps were quietly launched last year in November.