Le Bloc is a jewelry company that allows customers a fun and whimsical experience personalizing necklaces, bracelets and earrings. The jewelry starts with a customizable base that the customer then adds blocks to in either yellow, white or rose gold letters and symbols.
Already posessing a brand identity and an elemental e-commerce website, they needed someone to focus on designing the user experience flow for the customization process on their product details pages. I worked with them to develop this process and add a level of visual finesse and simplicity that would uplift their site. Meant to be responsive, I also designed the mobile version of the product detail pages.